There's a cat-shaped bridge, pet food bowls on the side of the walkways, street signs with cat motifs, cat-themed cafes and, of course, furry feline friends roaming freely everywhere.
The fall and rise of Houtong
Stray cats have helped revive Houtong, a sleepy former mining village.
SAM YEH/AFP/AFP/Getty Images
As most young residents moved away for better opportunities, Houtong became a sleepy village with about 100 residents.
But in 2010, Houtong's fame surged after a cat lover and photographer started blogging about the village's growing stray cat population. Houtong was transformed into a cat-lover mecca while also providing a source of income for local villagers.
Many of the stray cats, now given affectionate nicknames, are taken care of by local villagers as well as a troop of volunteers.
In addition to the village's many cute kitty-themed shops and cafes, the local government has also seized the opportunity to revamp Houtong and highlight its long history.
Cat-viewing maps help visitors plan feline-packed walking routes.
SAM YEH/AFP/AFP/Getty Images
Controversies
The stray cats, taken care of by locals and volunteers, have been given affectionate nicknames. This is Xiaohua (or Little Flower).
SAM YEH/AFP/AFP/Getty Images
But Houtong, now under the spotlight, isn't completely purrfect.
During the most recent survey, the New Taipei City Government Animal Protection and Health Inspection Office estimated that the village is now home to about 286 cats -- 50 heads more than two years ago.
With the constant patting and feeding from visitors, some also flagged concerns about the health of the furry residents. The department works with local residents and volunteers to vaccinate the cats and provide regular medical treatment.
Signs have been erected around town advising visitors how to behave while also pleading pet owners to be responsible.
Getting there
Houtong is about an hour's train ride from Taipei Station. To reach Houtong Station, visitors can take a train on the Yilan Line towards Ruifang.
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